OUR MISSION
PURPOSE-BUILT TOOLS FOR THE PURPOSE-DRIVEN
We are passionate about helping individuals and teams hone their focus on what matters most and achieve their most meaningful goals.
We empower the thoughtful process of building individualized planning system to reduce friction in the planning process and allow individuals and teams to stay action-oriented.
The plan isn't the goal, it is merely the map. We design with the focus on building plans that drive progress with intent and clarity of vision.
We design planning tools—not "a planner."
The difference between a "all-in-one" planner and "planning tools" may seem subtle, but it is anchored in a different mindset about productivity.
Effective planning does not exist in isolation from the realities of taking action and the planning process is rarely optimized through "one size fits all" approaches.
It is not about a singular planner that meets all of our productivity and time management needs— It is about having a system that you can rely on across situations to help you consistently make progress towards your goals and feel in control of your time and tasks.
The success of a planning system should be judged by whether it meets your needs—not whether you fit into to a company's vision of the "right" way to plan.
The narratives and marketing around productivity are often toxic with gurus claiming to sell the one true way and preying upon people's sincere desire and worry surrounding achieving personally important goals.
Shame cycles and negative self-beliefs about lacking discipline or an inability to follow through with goals take root when outsize promises fall short again and again. After constantly trying and failing to "get things to click," we start to believe we are the problem.
You are not broken.
The ability to work consistently towards meaningful goals is not beyond your capabilities. You just need to discover how you work best and build a planning system that meets your needs.
Time management, goal setting, task management, project management, and personal effectiveness generally are all skills you can learn but we are never purposefully and effectively taught. As a result, most of us white-knuckle our way through life with the desire to do and be more, but without the tools and resources to do so effectively.
The mission of BETTER MADE PLANS is to be your partner in building a productivity system that works for you and giving you the resources and support to implement it.
"Purpose-Built Tools for the Purpose-Driven" isn't a tagline—it is our mission statement.
What motivated us to start this company was our passion for seeing people reach their potential and our desire to support those journeys.
As a company driven by purpose, we resonate with our customers who are likewise animated and driven by a bigger vision behind and beyond the daily task grind.
Together, we want to explore how you can best manage the elements of productivity so you can stay focused on what matters most to you.
Our approach to designing planning tools is to focus on creating a range of solutions to common planning challenges.
Our goal is provide you an expanded, thoughtfully-designed, range of options for your planning process—not to replace what works for you or to be another oversold magic bullet.
We base our designs on our own lived frustrations with traditional planners and planning advice as well as extensive experience in team management, project and program management, and mentorship.